Privacy Statement

Last Updated: July 31, 2007

mSpokeTM is committed to protecting our visitors' privacy and personal information. We created this policy with a fundamental respect for our visitors' right to privacy, and use it to guide our relationships with our customers. This privacy statement describes how we use personal information and the steps that we take to safeguard your privacy.

To make this notice easy to find, we make it available on this page, which is a link from the home page of the site. If you have any questions about our privacy policy, please email us at privacy@mspoke.com or call us at 412.325.2400.

INFORMATION COLLECTION AND USE

FeedHubTM collects user-submitted information from our users. Below, we describe the type of information we collect and how we use it to provide better services to our customers.

Registration

All FeedHub users must first register. During registration, users are required to provide their email address and select a password. For internal purposes, we use this information to communicate with users and provide requested services. We also request personal information, such as the feeds they currently read, which we use to provide our personalization services.

We may also collect demographic information. We use aggregate demographic information about our audience to improve our service, for marketing purposes and/or industry reporting purposes.

Communications with Us

We have features where our customers can submit information to us (such as our feedback forms). Where such submissions include requests for service, support or information, we may forward them to our agents, as needed, to best respond to the specific request. In addition, we may retain e-mails and other information sent to us for our internal administrative purposes, and to help us to better serve our customers.

Communications from Us: Service Updates, Special Offers

In order to best serve our customers, we may send updates that contain important information about our products and services. For example, we may communicate with our customers via email to provide information about requested services and for account-related issues.

Automatic Data Collection

Our web sites and personalized feeds have features that automatically collect information from customers for the purpose of delivering content that is specific to customers' interests and stated preferences. This information assists us in creating products and services that will serve the needs of our customers.

For example, we use "cookies," a piece of data stored on the user's hard drive containing information about the user. Cookies benefit the user by requiring login only once, thereby saving time while on our web site. If users reject the cookies, they may be limited in the use of some areas of our web site. Similar to many popular sites on the Internet, we may note some of the pages the user visits on our web sites through the use of pixel tags (also called clear gifs) and web beacons. The use of cookies, pixel tags and web beacons enable us to track and target the interests of our users to enhance their experience on our sites.

Some of our business affiliates use cookies on our web sites and in our email newsletters, in ads or in promotions. However, we have no access to or control over these business affiliates' cookies; we urge users to read their privacy policies for such information. In particular, we may serve advertisements on FeedHub at some point. If we do, we'll most likely use third-party advertising technology to serve ads for products and services when you visit certain mSpoke Web sites including FeedHub.com.

For our internal purposes, we gather date, time, browser type, navigation history and IP address of all visitors to our web sites. This information does not contain anything that can identify users personally. We use this information for our internal security audit log, trend analysis and system administration, and to gather broad demographic information about our user base for aggregate use.

We may combine information supplied by a customer at registration with web site usage data to provide general profiles, in aggregate non-personally identifiable form, about our customers and their preferences in the content of the site and advertising. We may share this composite information with our advertisers and business affiliates to help them better understand our services.

Links

This site and personalized feeds contain links to other websites. mSpoke is not responsible for the privacy practices of other web sites. We encourage our users to read the privacy statements of each web site that collects personally identifiable information. Our privacy policy only governs information collected on www.mspoke.com and www.feedhub.com.

WITH WHOM INFORMATION IS SHARED

We do not share personally identifiable information with other companies, apart from those acting as our agents in providing our product(s)/service(s), and which agree to use it only for that purpose and to keep the information secure and confidential. Also, our parent, subsidiary and affiliate companies, entities into which our company may be merged, or entities to which any of our assets, products, sites or operations may be transferred, will be able to use personal information. We will also disclose information we maintain when required to do so by law, for example, in response to a court order or a subpoena or other legal obligation, in response to a law enforcement agency's request, or in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property. Users should also be aware that courts of equity, such as U.S. Bankruptcy Courts, might have the authority under certain circumstances to permit personal information to be shared or transferred to third parties without permission.

We may share aggregate information, which is not personally identifiable, with others. This information may include usage and demographic data, but it will not include personal information.

SECURITY

We use reasonable precautions to protect our customers' personal information and to store it securely. Sensitive information that is transmitted to us online is encrypted and is transmitted to us securely. In addition, access to all of our customers' information, not just the sensitive information, is restricted. Only employees who need the information to perform a specific job (for example, a billing clerk or a customer service representative) are granted access to personally identifiable information. Finally, the servers on which we store personally identifiable information are kept in a secure environment.

NOTIFICATION and CHANGES

If we change our Privacy Statement, we will post those changes on this page so our users are aware of what information we collect, how we use it and under which circumstances, if any, we disclose it. Users should check this policy frequently to keep abreast of any changes.

For questions about this Privacy Statement, contact:

Legal Department - Privacy Officer
mSpoke
707 Grant Street
Suite 1200
Pittsburgh, PA 15219
privacy@mspoke.com

For all other questions concerning the practices of this site or any dealings with mSpoke, contact us at:

Corporate Communications
mSpoke
707 Grant Street
Suite 1200
Pittsburgh, PA 15219
info@mspoke.com
(412) 325 2400